And This Year’s SWAG Goes to …

The Golden Globe nominations are out! Although we’re in the midst of the holidays, the Hollywood Foreign Press Associations’ nominations kicked off another huge season for the team at Rocca: SWAG season!

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If you’re not familiar, swag is an acronym for, Souvenirs, Wearables and Gifts, but in Hollywood it became, Stuff We All Get. During the next few months at the Golden Globes, Grammys, Oscars, Sundance Film Festival and more, celebrities will shuffle through tents and suites hunting swag, emerging with gift baskets and bags filled with products. Companies strategically plan where to place swag and event organizers give best-picture worthy performances to land the top gifts at their party. It’s cutthroat, political, Madison Avenue and Hollywood rolled up in one … and we love it!

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While we may not place the latest cut of Diesel jeans or oxygen peels in our inventory, we are watching the reports of swag to see what hot new items might spill over into more fiscally responsible gift bags.

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As an example, the Flip camera pocket-sized video recorders graced previous Grammy and ESPY gift suites. Now, it’s easy to catch celebrities like Oprah, Ryan Seacrest, Evan Rachel Wood and Beyonce using these pocket-sized 4G camcorders with built-in USB, allowing you to plug them directly into your computer. Know who else has them? Rocca Productions. We can even turn these swag-to-celebrity darlings into your special swag with personalized designs.

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Part of our job at Rocca remains watching trends for you and offering products we know are in demand. So, if you catch us browsing through celebrity photos, we’re not just looking for Jennifer Aniston’s latest date. We’re hard at work for you!

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Rocca Productions – Bold your Reputation.


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