Excellence Marks The Spot

You know the shape, you know the colors, you might even know the standard proportions, but do you really know what your logo says when you place it on products? From canvas bags to crystal awards, here are some things to keep in mind when you make your mark.

gf

Size Matters
Bigger is not always better. Consider your audience. If you’re designing a piece to be carried or worn by employees advertising your company, make it bold and clear. However, if you want others to utilize an item, subtlety goes a long way. Creative design planning conveys a message without screaming. Going overboard usually guarantees a product will never see the light of day.

gfd

Show Your True Colors
Hours went into your logo’s design. After the struggle to find the perfect color don’t select a base that diminishes it or conflicts. Brilliant yellow blankets look great, but your green logo may only make people thirsty for a clear soda. If your heart is set on a specific item’s color palette, explore if a logo can appear in solid white or black. Also, some vendors offer custom colors at a surprisingly reasonable rate. Let us explore possibilities before throwing in the (clashing) towel.

gfd

Look Who’s Talking
Sometimes logos make statements. Other times they need to start conversations. If your items are sales tools or conference materials, make contact convenient by providing your web address. Additional items should be as simple as possible. List your best source, not a jumble of five social media options. At a conference promoting green options? Send them directly to that section of your site so they don’t leave after a fruitless search. The easier the action, the greater the reaction.

gfd

Logo placement greatly contributes to your brand’s style. Think of it as an essential element of fashion requiring attention and consistency. Even if you wear fabulous dresses to the parties, someone can always recall if they caught you in baggy sweats at the grocery store.

gfd

Rocca Productions — Bold Your Reputation.

📁