Never Is the Only Too Late

Recently a few Rocca clients have called to place their “holiday” gift orders wondering if the thought will be lost now that it is March?! You’re busy. We get it! But lucky for you, it’s never too late to show your customers how much they are valued.

 

Thoughtful touch points throughout the year are actually more impactful than a single holiday gift. Think about it. Not only are holidays gifts somewhat expected, they get lost among the dozens of other packages.

 

Why is genuine client appreciation crucial?

  • 80% of a company’s revenue will come from 20% of existing clients.
  • 68% of clients leave a business because they don’t feel appreciated.
  • Attracting a new client costs five times more than keeping an existing client.

Create an effective touch point plan using the four W’s of gift giving.

 

Why? To set you apart from your competition, strengthen your relationship with a client, make a great impression, increase business.  Set goals so you know how to measure success.

 

Who? Long-standing clients, new clients, most profitable clients, clients with the most growth potential. Target the audience in line with achieving your goals.

 

When? After closing a deal, signing on a new client, completing the latest project, company anniversaries, client birthdays, holidays. Timeliness is crucial in gift-gifting so establish a calendar to stay on track.

 

What? Office use, hobby-centric, for the home. Take the time to find gifts that are tailored to the recipient and occasion.

 

Business is about people and there’s nothing people like more than being appreciated. Design a plan to stay in front of your clients in a way that isn’t asking for business – rather, just a nice way to say thanks. The next time business does come around you’ll be the first person your client calls.

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