What’s In A Name?

People often ask us the origin of the name Rocca. Actually, we’re named after a baby bump.

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Yes, when our President Jennifer Lustina was expecting her second child, she teased her own father that she was following celebrity trends and naming his granddaughter Rocca. Fortunately for her child the joke ended at delivery, but the name went instead to another of Jennifer’s babies – Rocca Productions.

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A fitting metaphor, Rocca is a creative concept born from the work of our parent company – JHL Company, celebrating its seventh anniversary this month. A fundraising and public affairs consulting company, JHL staff spent many hours searching for and ordering the promotional products they felt would extend their client’s brand.

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The experience more often than not left JHL employees disappointed, frequently underwhelmed and often irate. The team repeatedly found themselves trying to pry options out of vendors who only worked to move high-inventory items, or pacing the floor waiting for products delivered past deadlines. Quality inspections? Well now, that was obviously not part of their standard practice, as many faulty items earned trips right back to those vendors’ spacious warehouses.

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JHL Company knew there was a better way to do business, so Rocca was born. We designed the company of JHL’s dreams –creative and conscientious innovation. We built upon the pillars of strategic marketing, quality and timeliness until every negative product-ordering experience at JHL was turned into a positive process. Our place in the world was to change the way people approach promotional products, and we even found we could do it saving our customers an average of 40 percent!

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So this month, join us as we wish a happy anniversary and happy Mother’s Day to JHL Company – a parent who infused wisdom, demanded integrity and gave us one heck of rockin’ name!

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Rocca Productions – Bold Your Reputation.

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