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Challenge: A state economic development organization was hosting an NBA-themed event with their governor for local CEO’s and needed a way for their brand to stay in front of this special crowd well after the event.
Key Factor: While economic development tours provide great information, high-level executives rarely keep marketing materials around for long.
Solution: Instead of handing out gifts for the attendees to carry home, Rocca delivered framed team jerseys signed by the governor to each guest. The event may have been over, but the group’s marketing efforts took the game into overtime!